Larry Smith’s business career has been one of service to a rich variety of companies in the fields of marketing, advertising, consumer research, new product development and the facilitation of strategic planning, team building and empowerment. 

He served as Executive Vice President of Dancer, Fitzgerald, Sample Advertising’s San Francisco office in the early 1980s where he shared administrative and client service duties. He headed the new business solicitation and training activities of that agency. His clients benefited from extensive experience in new product invention and introduction.

He spent seven years directing marketing and client services for a new product “think-tank,” Swanson & Associates, based in his hometown of Minneapolis. This organization utilized a unique interdisciplinary approach to new product development working successfully for clients such as Borden’s, General Mills, Star Kist, Green Giant, Hunt-Wesson, Crown Zellerbach, Libby, H.J. Heinz, Schlitz, General Foods and Ore-Ida. 

He founded his consulting practice in 1985 where he serves as a Management Team Facilitator helping companies develop long-term strategies and short-term action plans. His interest is in helping his clients become empowered organizations which lead to high performance teamwork and improved productivity. 

Larry is a University of Minnesota graduate where he was Student Body President his senior year. He currently serves as President of the Tiburon Peninsula Foundation. He is a former Councilman and Mayor of Tiburon, California where he has resided for 29 years. He was Tiburon’s “Citizen of the Year” in 2001. 
He and his wife, Diane, have raised three children and enjoy their new roles as grandparents to four boys and three girls. Larry is an avid wilderness-canoeing enthusiast. He is also a skier, sailor and gourmet cook.